TYPES OF DIGITAL MARKETING :

❑There are usually six type of digital marketing : 

1. Content marketing 

2. Search engine optimization [SEO] 

3. Search engine marketing [SEM] 

4. Social media marketing 

5. Affiliate marketing 

6. Email marketing 

Content Marketing : It refers to informational, valuable and soundful content like blog spot, video editing and other informational materials. Good content attract more customers. It is free of cost but competition is high.

Search Engine Marketing : It refers to paid advertisements that appear at the top of SERP or it is same as SEO but only difference is this is paid that’s why they comes at the top. Time efficient but expensive.

Search Engine Optimization : It is the strategy of creating content in such a way that search engines like google will rank your page high on the search engine results page. Its all based on choice of keywords, SEO will bring that page at the top of the SERP and bring more organic traffic. Time consuming but increases visibility.

Email Marketing : It is none other than marketing through email or promotion of product or services by sending emails when they visit your website or business. One main drawback is often customers do not open emails.

Social Media Marketing : It include all those social media platforms that are used as digital marketing like ads, Instagram page, Youtube videos, etc. It helps to do segments so that we can target audience according to our needs and wants. High conversion rates and challenging as new contents are to be introduced on daily basis.

Affiliate Marketing : It is one of the best way to increase your audience reach by engaging with their existing audience [influencer]. For e.g. :- Big youtuber who is having millions of followers and their reach is big so that after collaboration with him our reach to audience will increase .