What is SWOT Analysis ?

 • SWOT is a tool or framework that help to identifying and analyzing an Organisation strength, weakness, opportunities and threats. 

; S stands for strength 

; W stands for weakness 

; O stands for opportunity 

; T stands for threats 

• This method helps business to make business decision or establishing a business strategy as it helps to find dangerous blind spot or positive outcomes .

4P’s of Marketing:

• Product :- It refers to the good or service offers to the customer which satisfies their needs. 

• Price :- It refers to the cost of a product or a service. Price should not be lower that which reduces the standards and not above the affordable bar. 

• Place :- It describes the where you can sell your product and which distributive channels you can use to get customers. Find best place according to the targeted audience is the best way for the growth of the business. 

• Promotion :- It refers to promoting the product or services so that product information is in the eyes of targeted audience For e.g. :- Advertising, Public relation, Short term incentives, etc. 

What is Marketing Process ?

 • It is the process or step by step of marketing follow by business to promote their product or services to their customers. 

• It involves - 

•  Identifying the target audience 
•  Implementing the plan 
• Creating the market strategy 
• Capturing the customer value 

*For good marketing or productive marketing we have to follow marketing process

What are different types of Business Models ?

B2B[Business to Business] 

       It is the type of business in which exchange of product or services between 

business rather than business and customer 

• Wholesalers are selling to retailers . 

 B2C[Business to Consumer] 

        In this type of business exchange of product or services between business 

and consumer and business is selling product to consumer .

 • Amazon, Walmart, etc. 

C2B[Consumer to Business] 

In this type of business in which exchange of product or service between 

consumer and business and consumer is selling service to business 

• Customer reviews and Google Ad sense. 

C2C[Consumer to Consumer]

In this type of business exchange of product or services between consumer

 and no exchange between consumer and business. 

• OLX and EBAYS. 

What is Marketing?

Marketing is the tool used by business or businessman for promoting and selling products or services. It includes all of these advertising , selling and delivering products to consumers or other businesses.                                                      Marketing is the very vast term as it is because it is used by even small shops or by big companies i.e. MNC's. Business requires marketing from the very beginning or we can say without marketing business is like a ship without radar .