TYPES OF KEYWORDS:

What is Short Tail Keyword?

 Short Tail Keyword:-

It is also known as head terms - search engines that refer to very broad topics and have high search volume. It is generally a search term that contains less than 3 words  

For e.g.:- Shoes, Puma, Gym,

Best watch, Pizza.

What is Long Tail Keyword?

Long Tail Keyword:- 

They are longer and very specific keyword phrases that visitors are more likely to use when they are closer to a point of purchase or when they are using voice search. It typically contains more than 3 words. 

For e.g.: the best family restaurant for birthdays, Gym with Zumba classes,  plain shirt seller in Hisar, the best hospital in Hisar, low price shoe seller.

What is Short Term Fresh Keyword?

Short Term Fresh Keyword:-

This type of keyword is more explosive keywords means you can assume it is a new keyword. Keywords that are in trends that last for only some time.

For e.g.:- Teej festival, Dengue, GTA v, Elvish Yadav, and Endgame.

What is Long Term Evergreen Keyword?

Long Term Evergreen Keyword:- 

Evergreen content is search-optimized content that is continually relevant and stays fresh for readers over a long period.

For e.g.:- 10 benefits of the subdomain, 10 advantages of aloe vera,  5 most dangerous fight scenes, top 10 most populated states in India, and top 5 films of Salman Khan.

What is Geo-Targeted Keyword?

Geo-Targeted Keyword:-

It is the keyword that practices delivering advertising content within a defined geographic boundary to customers who meet specified criteria. 

For e.g.:- Hospital near me, Restaurant near me, Fruit seller near Raj guru market, Best room for rent in Hisar, Saini sweets around me. 

What is Product Defining Keyword?

Product Defining Keyword:- 

It refers to the keywords that describe your product best. Those are the keywords your average searcher will type in the text area of Google if they are looking for a specific product, service, or idea that they want to acquire or get information about.  

For e.g.:- Samsung mobile in white color,  Best laptop for gaming, Best laceless shoes,  Realme TV with smart functions, Best watch with the big square dial.

What is Customer Defining Keyword?

Customer Defining Keyword:- 

It refers to those keywords that define the requirements of customers and that also grab the attention of the customer. 

For e.g.: for adult sports enthusiasts,  Toys for kids, oversized shirts for men, Branded shirts for teenagers, and Traditional sarees for women.

What is Latent Semantic Indexing?

Latent Semantic Indexing:-

These are the words that are related to a main keyword and are seen as semantically relevant that search engine uses to deeply understand the content on a webpage. 

For e.g.: the role of digital marketing, the function of digital marketing 

Ways to buy subdomain, ways to purchase subdomain 

Benefits of aloe vera, advantages of aloe vera.

What is Intent Targeting Keyword?

Intent Targeting Keyword:-

These are the keywords used by searchers whose intent matches your business type.

Informational                                                                             

These are mainly search queries used by people who Want to learn something. For e.g.;- Best Digital Marketing Course.  

Commercial                                                           

People use this keyword to research specific brands, products, or services. For e.g.:- Online smartphones with COD availability.

Transactional 

They are the keywords that show the strongest intent to buy or to take imminent action.  For e.g.:- Second-hand laptop for sale.   

                                                                                                          

What is Keyword In SEO

 What is Keyword?

• It is the term used in digital marketing to describe a word or a group of words an internet user uses to search in a search engine or search bar as it describes content on your page. 

• It is the search term that you want to rank for with a certain page so it plays an important role in search engine optimization.

What is Keyword planning?

• It is the process of getting keyword metrics and forecasts as well as searching for new keywords to add to the campaign.

• A keyword plan estimates the search volume for certain keywords and how much it would cost to target them with a paid campaign.

• Google keyword planner is a free-of-charge tool offered by Google that allows you to research keywords and check their potential for your campaign.

What do you mean by keyword planner and how to use it?

• Keyword planner helps you research keywords for your search campaigns.

• It is a tool that is designed to help marketers discover important keywords and find data for certain keywords like search numbers, competition, and ad pricing.

What is BID?

• It refers to the amount of money you are willing to spend for a single click on a given keyword in Google ads.
• Low Bid and High Bid.

What is Keyword Volume?

Keyword search volume refers to the average number of times a keyword is searched for within a particular time frame or we can say that it is a metric that various SEO and PPC tools calculate to tell marketers how many times a user searches for a particular keyword per month.

What is Keyword Density?

• It is a metric that tells us how frequently and keyword is used within a piece of content to the overall word count, so it is also called keyword frequency.

• Keyword density is a foundational concept of Search Engine Optimization.

What are Search Engine ?

A Search Engine is like a Software program that helps people find the information they are looking for online using keywords or phrases. They systematically search the World World Web for particular information specified in a textual web search query. Search Engine ranks relevant results based on the following criteria:- 

❖ Query meaning, Relevance content, Quantity content, User data, etc. 

❖ For e.g.:- Google, Yahoo, Bing, etc.

Types Of Search Engine:

GOOGLE: It uses the value of a webpage based on the number of backlinks i.e. links back to your website. Links from pages that are seen as important by Google weigh more heavily and increase the ranking of the linked pages. The Google ranking algorithm changes constantly. It can be useful to keep up to date with the latest changes. 

BING: Microsoft Bing Search Engine ranks websites based on the webpage content. The number and quality of websites that link to your page and the relevance of website content to keywords. 

YAHOO: Yahoo! Is now powered by Bing. 

Some Specialist Search Engine: are YouTube, Amazon, Skyscanner, and Facebook.

What do you mean by SEO?

➢ SEO stands for Search Engine Optimization 

➢ It is a set of processes aimed at improving your website visibility in search engines. All to get more organic traffic. 

SEO typically involves:- 

➢ Keyword Search, Technical Optimization, Link Building, Optimization 

➢ The ultimate goal of SEO is to help attract website visitors who will become customers, clients, or an audience that keeps coming back.

For what cases you will do optimization?

Case 1: Website not available 

Case 2: Website available on the second page 

Case 3: Website available on the first page but not on the first rank 

Case 4: Website available on the first page at the first position 

➢ I will do optimization for all the above cases as it is because for every query I want to rank my website at the top, therefore I have to do optimization. 

➢ In case 4 I have to do optimization to maintain my first position. 

➢ It is a long-term and continuous process. 

What do you mean by SERP?

➢ SERP stands for Search Engine Results Page 

➢ The page that a search engine returns after a user submits a search query. In addition to organic search results, SERP usually includes paid search and pay-per-click ads.

What is URL?

URL: It stands for Uniform Resource Locator. It is the Address of a resource, which can be a specific web page or file, on the internet. It is the key concept of the web. 

What is Meta Title?

Meta Title: It refers to the text that is displayed on search engine results pages and browser tabs to indicate the topic of the webpage in blue color. 

What is Meta Description?

Meta Description: It refers to the webpage summary that can show in search engine results or it is an HTML element that provides a brief summary of the webpage in black color. 

What is Landing Page?

Landing Page: It refers to a standalone webpage that potential customers can “land” on the page when they click through from an Email, Ads, or other digital location. It is usually created specifically for a marketing or advertising campaign.

What are the famous Websites Used For Backlinks :

 

• Crunchbase 

• MyBlogu

• Source bottle 

• Google sites 

• Bizsugar 

• Heno 

• Google drive assets 

• Github 

• Growth hackers

• Mix

• Alltop 

• Business 2 community 

• Wix 

• Blogger 

• Weebly 

• Soundcloud 

• Wordpress

• Google my business profile 

• Tripadvisor 

• Linkedin

What is Backlinks, Domain authority and Page authority ?

 Backlinks :- They are links from one website to a page on another website through an anchor text. They are basically votes from other sites each of these votes tells search engine that content is valuable, credible and useful.

Domain Authority :- It is a search engine ranking score developed by MOZ that predicts how likely a website is to rank in search engine results page. It ranges from 0-100, with higher score corresponding to greater likelihood of ranking. The best way to increase the domain authority metric is to improve your site’s overall SEO health with a particular focus on the quality and quantity of external links painting to your site.

Page Authority :- It is a score developed by MOZ that predicts how well a specific page will rank on a search engine results page. It scores range from 0-100, with higher score corresponding to greater ability to rank. It is difficult to influence directly as a google takes a lot of factors into account when ranking a page.

What is Reviews and Events ?

 Reviews : 

These are great way to help others to trust your business. These are the feedback given by customers in order to describe how the product is and how they feel after using this product or service. Google recommends replying to all reviews either good or bad, doing so shows that you value your customers business and feedback.

Events : 

Events not only can engage your audience but also you can benefit from creating a buzz around your business which can drive social engagement and links. Event landing page could also attract links like influence may share it for the sheer value to their audiences.

What is Local SEO ?

 Local SEO :

It is the process of optimizing your online presence to increase local traffic, visibility and brand awareness. local SEO elements are Google Business Profile and NAP citations.

Google Business Profile : It is a free business listing tool that helps you influence how your  business show up in google.

NAP citations : These are the places online that provide key information about your business, your name address and phone number.

What is Content marketing ?

 Content Marketing :- 

Publishing great content is an effective way to earn backlinks, gain media attention and show E-A-T. Finding best ways to distribute content to other channels can help boost off page.

Some of these channels are :

• PR[press relevance ]

• Social media 

• Podcast 

• Forums 

• Influence marketing

What is link building ?

 Link Building :- 

It refers to getting over websites to link to pages on your own site, on SEO these are called as backlinks.

SEO best practice :

• Placement 

• Relevance 

• Anchor text 

• No follow vs follow

OFF PAGE SEO TOOLS

 

What is Off Page Seo Technique ?

 Off page SEO refers to SEO tactics applied outside of a website to improve its ranking. These tactics often include link building, guest posting, social media marketing and more.

Why off page SEO important ?

It plays a important role in your site’s ability to rank as it because highly reputable websites tend to rank better because search engine consider them to have more expertise, authoritativeness and trustworthiness [E-A-T]. It is the one of the best way to show E-A-T is through off page SEO factor like backlinks, reviews and recommendations.

Why External Linking help in SEO ?

 

• It can increased credibility .

• It can enhanced website authority .

• Big potential for increased website traffic .

Why External Link building ?

• Improves seo performance 

• Provides readers more value 

• Easy way to create connections with more audience 

How Internal Linking help in SEO ?

 

• It can ease for google to crawl and discover new pages .

• Signal relevance and context .

• Distribute page rank .

Why Internal Link building ?

• Improves experience of user 

• Keep users on your website longer 

• Help readers to learn more in blog spot 

What is External linking optimization ?

 It is a technique in which we refine the external link of a website .

SEO Best Practice :-

• Make the links relevant 

• Use anchor text correctly 

• Don’t link to competing websites

What is internal linking optimization ?

 It is a technique in which we refine the internal links of a website .

SEO Best Practice :-

• Create lot of content 

• Link deep

• Use anchor text that you want to rank for

What is ALT text optimization ?

 It is a technique in which we refine the alt text [written copy that appears in place of image on a web page if the image fails to load on screen].

SEO Best Practice :-

• Describe the image and be specific 

• Use your keyword but sparingly 

• Review all spelling errors 

• Don’t alt text to every image

What is Content Optimization ?

 It is the process of making sure content is written in a way that it can reach the largest possible target audience .

SEO Best Practice :- 

• Find the right topic and right keyword ‘

• Establish your structure 

• Manage keyword density 

• Update your content regularly

What is Image optimization ?

 It is a technique in which we reduce the file size of your images as much as possible , without sacrificing quality , so your page load times remains low .

SEO Best Practices :-

• Image file size 

• Image compression level 

• Image height and width