KEY FEATURES OF TRADITIONAL MARKETING AND DIGITAL MARKETING :-

 TRADITIONAL MARKETING 

1. Marketing is done through offline ways like print ads, direct mails, broadcasting. 

2. More expensive as compared to digital marketing. 

3. Limited customized options. 

4. Limited audience range. 

5. Difficult to measure marketing efforts. 

6. Can’t promote internationally.

DIGITAL MARKETING 

1. Marketing is done through online ways like SEO, SEM and affiliate marketing. 

2. Less expensive as compared to traditional marketing. 

3. More customized options. 

4. Larger audience range. 

5. Easy to measure marketing efforts. 

6. Can promote internationally.