Frequency capping allows you to limit the number of times ads appear to the same person. We can use frequency capping in display campaign and video campaign but frequency capping works differently on display campaign and video campaign.
Display campaign
For display campaign, only impressions that were viewable count towards frequency caps.
Third party cookies are used by default, if not then first party cookies are used to approximate impressions.
Video campaign
You set a limit on your videos in a campaign for selected time intervals based on Impression, views, both impression and views
When a user reaches the frequency cap, google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.
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