CPA [ Cost per action ] is like an automated bid strategy that sets bids for you to get as many conversions or customers actions as possible. If your main advertising goal is getting conversions like sales, signups or mobile app downloads, then target CPa bidding can help get more conversions of your budget.
CPM [ Cost per mile ] or Cost per 1000 impression, In this strategy, you set the price per 1000 impression, which is not the maximum but the average price. It is available for google display network ads as well as on youtube.
- CPV [ Cost per view ] marketing method in which advertiser only pay for videos that are actually watched for minimum 20 seconds, when somebody clicks on your ads, your cost is divided by the number of clicks on your video.
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